The Ultimate Step By Step Internet Marketing Course

rainman

Welcome! In the coming pages I’m going to show you how to create short 7-15 page reports to sell online, and then parlay those into an entire empire of information products.

We’ll talk at length about how to do this, but I want to kind of encapsulate everything into one opening statement as we begin our presentation –

The ultimate information business is finding a target audience and then convincing them to make repeated purchases from you.

An age-old marketing law is this: “it’s much easier to sell MORE to existing customers than it is to find new customers to sell to”. Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base.

Instead of selling a customer a $20 ebook and then looking for the next customer, you’ll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just “generalities”, of course)

And it’s all going to build upon this foundation of creating short, 7-15 page reports.

The important thing is to get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you’ll need to reach $100K per year.

The idea is simple: get your target audience (subscribers + customers) to repeatedly spend money with you.

Once you have worked to secure a customer or subscriber, why not allow them to spend as much money with you as they are willing?

I’m not suggesting that you exploit your relationship with others and coerce them into purchasing sub-par products or things they don’t really have a need to buy. I’m talking about making products and services available that provide genuine usefulness to those who are in a position to buy.

There’s a big, big difference between these two statements:

“This product is going to change your business forever … it’s the best product I’ve seen in months … if you don’t buy this today, then you’re absolutely nuts … it’s what I consider to be a ‘must-have’ for anyone who’s serious!”

“If you’re ready to XYZ, then I’ve found this product to be very beneficial in my own business. I use it myself and here are the results that I’ve achieved. I highly recommend it and will even give you a free copy of XYZ if you are one of the first 50 who buy it.”

Both are attempting to get the sale. But one is full of hype and the other is reasonable.

Back to my point. You need to get your target audience to buy from you. And buy again. And again. And again.

Despite popular belief, you can do this without being a money-hungry, conscious-less, in-your-face, psychological mind-games coercer. (That’s a mouthful, huh?!)

So, that’s the backdrop of this course. I’m going to teach you how to -

CHOOSE a market, CREATE small reports to sell to them and CASH-IN on your own money-making information business.

What I want to teach you to do in this series is to create small, 7-15 page reports that you sell to your list members in the $10-$20 range…and how to spiral them into premium-priced offers down the road.

You can make a “small fortune” with “small reports” – and I’m going to show you how to do it.

Here’s what it looks like 12 months from now:

You have 12 reports available for $10 each. (One per month)

Customers buy the first one and, in time, buy most of the others. (Multiple customer purchases)

You put together package deals of 12 reports for $97. (Larger chunks of cash per transaction)

You launch an affiliate program for the $97 package and sell large quantities of the bundle. (Affiliates love ~$50 commission per order!)

You use your reports to launch “high ticket” offers that sell for $1,000 or more. (Skyrocket your profit!)

You make a “small fortune” with “small reports” (Yes, YOU!)

And it all begins right here.

So, we need to talk about choosing a “market” that you want to build your business around. A “market” is simply a broad, general topic such as “weight loss”, “home business” and “relationships” to name a few.

You might look at it in terms of a “target audience”: the people who are interested in a “market” such as “those wanting to lose weight”, “those wanting to start and grow a home business” and “those wanting to have healthy relationships”.

The important thing is to choose something “broad” and not a “niche”. The reason for this is simple:

You want to create multiple, related reports to offer your target audience.

What you want to do is determine what “market” is best for you as you begin creating these small reports.

3 Simple Rules For Choosing A Market

Now, for me, I have three simple criteria that I look at in deciding what I want to focus upon.

I’d suggest that you do the same in evaluating what market you want to build your business upon.

1. A market accustomed to spending money.

If the market isn’t accustomed to spending money – and, generally, a “lot” of money, then there’s no point in directing any effort towards it. “College students” isn’t a great target audience simply because most of them are broke! On the other hand, “golfers” spend a gazillion dollars each year on their hobby … they certainly would qualify.

2. A market that can be presented with a wide variety of offers.

If the market is limited in what you can sell to it, then again there is a red flag. You want to be able to present multiple offers related to the general theme of the target audience you have selected.

3. A market that you are personally attracted to. (Optional)

While this isn’t absolutely necessary, it’s certainly a plus. If you can find a target audience / market that meets points 1 and 2 – AND you have a strong interest in it yourself, then you’ve made your choice. A personal interest, experience or knowledge of a particular target audience gives you an advantage in many areas of building your business. It’s not necessary, but it does help.

Now, having said that, you need to pick a market.

I’m including a list of 20 major markets that I encourage you to choose from in making your selection.

Index of Profitable Markets

* Listed alphabetically

Markets

After you’ve determined to which market your going to sell your small reports, it’s time to get into the actual process of creating and profiting from those reports.

In the coming sections of this presentation, we’re going to cover everything you need to get this end result…

Section #1: How To Find The Perfect Idea For A Small Report.

Section #2: How To Write P.A.G.E.S. Of High Demand Content.

Section #3: How To Package, Price and Position Your Small Report.

Section #4: How To Create A Small Report Mini-Salesletter.

Section #5: How To S.E.T.U.P. A Web Site To Sell Your Small Report

Section #6: How To Turn Small Reports Into A Six-Figure Business

This is going to be a dynamic presentation that will really help you create extra income for your business.

Stay tuned for:

“How To Find The Perfect Idea For A Small Report”…